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Next: pay tribute to your alma mater Nike Air Max2 CB'94 "Cool Grey" color matching[Chinese shoes Network - shoe stock] Nike - the world's biggest sports brand, formerly known as Blue Ribbon Sports company & quot; (Blue Ribbon Sports), from the University of Oregon Cheap jordans online air jordan 11 blackout for sale graduate Bill & middot; Bowerman and alumni Philip Seoul & middot; Knight co-founded in 1963. In 1972, Blue Ribbon company officially changed its name to Nike. NIKE English intended for the Greek goddess of victory Nike, Nike "small hook" trademark symbolizes the Greek goddess of victory wings of feathers, representing the speed, but also represents a dynamic and gentle. Phase ???????, as a rising star, Nike flagship technology, sports, fashion concept, through product innovation and market expansion, with the decades has created a tremendous growth myth. & nbsp; 1972 Nike launched its first product, to Oregon, Eugene, participate in the US Olympic track and field trials for the players to use. 1974 Release The Waffle Trainer, soon became America's best-selling training shoes. 80, 90 years, Nike sports shoes in force at the same time, the gradual changes in business strategy, development of non-sports footwear products such as sportswear, sports equipment, and actively expand overseas markets. By the late 1990s, Nike controls 40 percent of the US footwear market share. In 1996, total global sales amounted to Nike $ 9 billion, becoming the world's largest sporting goods manufacturer. Currently, Nike, the global number reached more than 700 directly managed retail stores (including Cole Haan, Converse, Hurley stores), of which nearly half the territory in the United States. Business involves the footwear, apparel, equipment, accessories, product design, development and marketing, product portfolio includes running, training, basketball, and soccer shoes and sports shoes and children's shoes city as well as tennis, golf, baseball, soccer, lacrosse , walking, outdoor activities, skateboarding, cycling, volleyball, wrestling, cheerleading, water sports and a variety of other sports-specific shoes and casual shoes. 2011 fiscal year (ending May 31, 2011) Nike achieved total revenues of $ 20.86 billion, compared with the previous fiscal year grew 10%, net profit of $ 2.133 billion, compared with the previous fiscal year, an increase of 12%. Over the past five years, Nike has repurchased stock worth more than 60 billion US dollars, 2.563 billion US dollars to pay dividends, stock return on investment as high as 130%. Nike products Nike sneakers started, and later in the face of fierce market competition, changes in business strategy, Nike and through a series of acquisitions, product div jordan 3 katrina 2018 ersification. Currently, the Nike brand products can be divided into three categories: footwear, apparel, equipment. & nbsp; Nike brand sports and leisure shoes are divided into two categories, where Nike shoes specifically for athletes and sports enthusiasts. Nike sports shoes started, so this business is its foothold. In the 2011 fiscal year, footwear revenue contribution of 55%, and revenues remained above $ 10 billion ($ 10.3 billion, respectively, $ 10.3 billion, $ 11.5 billion) in the last three years. Nike apparel, including a variety of sports clothing and accessories. As Nike's second-largest source of revenue in fiscal year 2011 revenue contribution clothing 25%, nearly three-year average revenue remained at around $ 5 billion. Nike brand sports equipment including backpacks, socks, sport balls, eyewear, watches, electronic equipment, gloves, protective equipment, golf. In FY11, the equipment revenue contribution of 14%. Nike company's owned brands in addition to Nike, including Cole Haan, Converse and Hurley and Umbro, which Nike by several big brands are included in its acquisition, which is the 1998 Cole Haan, Nike spent $ 80 million bought while the 2011 fiscal year for this company Nike contributed more than 500 million US dollars in revenue. Currently it owns Cole Haan Men's and women's apparel and casual shoes, belts, hosiery, gloves, bags, scarves, hats, lingerie and sunglasses products. 2009, Nike spent $ 350 million to another well-known sports shoe manufacturer Converse in the bag, which has a history of nearly 100 years of development, its sneakers in recent years enjoyed a high reputation in the Asian market, it has set off a canvas shoes fad. Nike acquired Converse, which is intended to promote products in the world. In FY11, Converse Nike contributed $ 1.1 billion in revenue. create Intermediary Brand It is said that Nike does not sell shoes, only marketing emotions, and this is the key to success for this company in the globe. Nike does not have its own production base, Nike is taking the brand line brokers that do not do their own production, this part of the business outsourcing, to focus on product design, development and marketing. This philosophy that we will understand, sporting goods most fashion trends, so the product life cycle is very short, if the brands do their own production, will face a lot of market risk. Nike in order to demonstrate th Retro jordans for sale eir right to speak in the market on a global scale domestic manufacturers find high-quality partner. Nike to disclose in its annual report, Nike sneakers and sportswear shipped production base mostly concentrated in the Southeast region (such as Vietnam, China, India, Malaysia Xi'an, Thailand, etc.), Turkey, Mexico and other places. Chose these places, of course, cheap labor costs a primary consideration, and secondly, these regions as a new market, the market potential, but also to save logistics costs. Nike and local manufacturers by signing short-term contracts to establish relations of cooperation, which would also help Nike to seize the initiative. & nbsp; pyramid marketing strategies What is a pyramid marketing? Is the top to the bottom of the drill penetration. Nike products because the main push of sports, so it will focus on the promotion of athletes, take the pyramid image promotion strategy. Spire from top athletes to the national team, and then to the provincial team sports leagues, until the packaging to the general youth sports activities, to include the four elements of the hierarchy of the entire sporting goods market constitution. Therefore, every year, spending huge sums Nike signed endorsement of its sports stars, like our well-known basketball superstar Kobe Bryant, tennis Roger Federer, and China's Liu Xiang Wang cross bar. Relying on celebrity endorsements, coupled with creative advertising design, Nike has become not only a lot of classic advertising history, and more importantly is its unyielding Nike representatives, daring, fighting spirit implanted in the minds of consumers. sales channels Nike sells its products primarily through two channels - direct sales and distribution (or authorization). Direct retail stores including Nike and Nike's official website marketing platform. Currently, Nike has a total of 756 directly managed retail stores worldwide (distributed in the United States nearly half the territory), where the number of Nike stores totaled 487, compared with 2010 increased 42. Nike sub-brand Cole Haan, Converse Hurley and Umbro to sell through their stores, Cole Hann current number of 190 stores, Converse store 51, Hurley21 home. & nbsp; At the same time, Nike also uses the official website to do electrical platform (www.nikestore.com) on, consumers can go directly to Nike's official website choose their favorite products to buy. Nike prod cheap air jordans ucts is another important sales channel for distribution or authorized distributor. Currently, Nike has a total of 170 countries in the world where 17 distribution centers, including the United States 3, 14 international markets. Nike uses pre-orders mode, that is, retailers need 5-6 months in advance orders, this model is conducive to Nike in order to grasp the market right to speak, but also to ensure that the revenue from the current period. 2011 fiscal year, in the United States, 80 percent of Nike shoes shipments and 60 percent of Nike apparel rely on this order pattern implementation. Financial Data & nbsp; 2011 fiscal year, Nike's revenue of $ 20.86 billion, compared with the previous fiscal year, an increase of 10%, including footwear and apparel revenues increased 11% and 9%, respectively, mainly due to commodity futures orders for the Nike brand increase in fiscal year 2011 total futures orders grew 15 percent, while in Greater China and emerging markets, the Nike brand commodities futures orders grew by 24% and 25%. Reason fiscal 2010 revenue fell slightly affected by the macroeconomic downturn, particularly in Europe and the Middle East. From the regional distribution of revenue in fiscal year 2011 the North American market for its contribution to 42% of revenue (Note here consider only the Nike brand products), followed by Western Europe, revenue contribution to 21%, Greater China contributed 11% of revenue. & nbsp; price performance As shown below, in the past 10 years, in addition to 02, 2008, the Nike shares a generally rising trend. 2003 Nike shares experienced the Internet bubble after only about $ 40, while Nike shares have been rising in subsequent years, and broke through $ 109 in the first quarter of 2007, followed by Nike conducted a stock split (1 share split into 2 shares), year and a half after the stock split, Nike shares rebounded 68%. The impact of the subsequent financial crisis on Nike's stock price is temporary, from the first quarter of 2009, Nike has emerged a strong rebound, and has continued rising trend. As of February 2012 date, Nike shares remained at around $ 103, compared with $ 40 in 2009, up $ 63 the lowest. Nike's current price-earnings ratio of 22, the market value of $ 47.5 billion. & nbsp; & middot; The figure below shows Nike's investment of nearly five years cumulative return situation. As shown, in the past five years, the jordans on sale mens level of investment return of Nike stock with the industry-leading all competitors and the broader market. If the $ 100 initial investment to count, Nike 1 ordinary share held by the end of 2010, $ 100 of the $ 130 investment will get a positive return, return on investment as high as 130%. & nbsp; Nike profitability & nbsp; As shown above, return on equity and return on assets Nike Both figures were the highest value in fiscal 2008 and thereafter by the global financial crisis, the 2009 Nike net profit fell 20%, resulting in the year of its return on equity and return on assets decreased. By 2010 and 2011, Nike net profit rebounded strongly, recovery and exceeded the 2008 level, return on equity and return on assets of Nike in fiscal year 2011 reached 21.8% and 14.5%, respectively, but still below the 2008 level mainly due to Nike in recent years to adapt to business expansion and the impact of increased pre-orders, increased working capital investment. FY11 operating capital investment of $ 7.1 billion, an increase of 38% compared with 2008. On the other hand, Nike for their investors is also not stingy, from 2006 to 2011, Nike has repurchased a total of $ 6.143 billion worth of its common shares and pay shareholders a total of $ 2.573 billion div. In the 10 years before 2006, the Nike also through repurchase more than 157 million shares to shareholders of $ 5.5 billion refund. & nbsp; competition athletic footwear industry is a highly competitive and saturated market, as with Nike is an international well-known brand companies are many, such as Adidas, Reebok, KAPPA and so on. Each company has its own advantages. On the one hand, Nike should in the international market with these big brands to seize the "sphere of influence", while it has also been for the impact when local brands. In Chinese market, for example, Li Ning, special steps, 361 degrees, etc. to the price advantage has its own market accounted for a big company like Nike have been a threat. But as the world's oldest sports brand, Nike through decades of development to build its own moat strong brand awareness, product sales channels, cost control, production, corporate culture, new market entrants set relatively high trade barriers. For now, Nike is undoubtedly the biggest rival Adidas. 2006 Adidas spent $ 3.1 billion acquisition of the then second-largest US sports shoe brands Reebok, a move seen as a bla cheap foamposites tant challenge to Nike, Adidas launched, the two sides together to compete with Nike seeks to enhance the vital US market strength. According to information Adidas earnings of fiscal year 2010, Adidas Reebok brand contributed 12% of revenue. But in recent years, none is advertising, or sports sponsorship can see Adidas and Nike competition figure. & nbsp; From the present point of view, regardless of the revenue, gross profit, net profit and market capitalization calculation, Nike are better, sit tight industry leader position, but for the future, can continue dominance Nike, Adidas can catch up, Let us wait and see. (Chinese shoes Network - the most professional and authoritative Footwear News)[Chinese shoes Network - News] Nike brand founded from 1963 to 1972 was officially named as NIKE, developed to go beyond already the leading brand Adidas, Puma, Reebok, known as the "new world for nearly 20 years The most successful consumer goods companies "created. Since 1989, Li Ning has been founded more than twenty years, although there has been dominant for the Chinese sports brand, but the field of sports brands in the world, but difficult to humble. Li Ning and Nike gap where Southern Ke Zu slightly leaders believe in the following four areas: First, the difference between the spokesperson on: first-class and second-rate star superstar gap advertising generally adopted modern celebrity endorsements, on the one hand, research psychologist final analysis people are always subject to the temptation of celebrity endorsements, whether it is good or bad, our minds are born generously to us The attention more toward celebrities. In addition, a pure product of advertising and publicity a celebrity there to promote products from the advertising broadcast simultaneously, under the guidance of the subconscious, the audience will have the pure product advertising information delivered doubt psychological, but for those whom they regarded as the subconscious Friend's celebrity made the recommendation will produce a sense of trust. Sales celebrity influence on naturally formed. First look at the Nike spokesperson lineup, Bryant basketball field, James, Anthony, Parker et al., Football fields C Ronaldo, Ibrahimovic, Drogba, etc., tennis Nadal, Maria Sharapova, etc. These spokesperson covering almost all areas of the topmost superstar. These celebrity endorsements bring the first brand promotion, exci air jordan 11 space jam for sale ted to see the star make people more deepened Nike's image in people's minds, so that Nike is more widely known. Secondly, the star's endorsement will increase confidence in the minds of the product, Bryant wearing Nike shoes will be so amazing to play, I wear it if it can have excellent performance. Again, in a way many sports fans will find the time to see the eyes of the superstar superstar endorsements link between himself and a hint: that we were wearing Nike shoes. Many young sports fans will rush to buy Nike shoes, to imitate the star of their own hearts. In short, not only first-class superstar endorsements brands have been promoted, it will bring to boost sales to some extent. Look at the Li Ning's spokesperson, O'Neill, Turner, Jones, of course, very well-known O'Neill earlier, but nearly retirement age, the court vested with no deposit, it is hard to combine with first-class brand. Near the end of a sports career with people speak, it is with sports, dynamic brand positioning large similar tribunal. Turner, Jones is no visibility, select few people knew almost second-rate celebrity endorsements, so that Li Ning's international reputation is difficult to upgrade, sports fans also will not go in hot pursuit. From the ad uses the principle of celebrity endorsements of view, because of its small selection of well-known spokesmen, it attracted a lot of attention is also significantly less, and secondly, people are rarely able to get a sense of trust products from the unknown second-rate celebrity endorsements. The consequences of second-rate celebrity endorsements is not only brand awareness on the promotion of a lot weaker, and the impact on sales is also poor. Second, the advertising media of choice: the gap between first-class and second-rate media media The quality evaluation of advertising media there are many factors, such as arrival rate, coverage, authoritative, and so on. It has a close relationship with the brand strategy, local brands are mostly local media choice, if you want to become an international brand would need to select the international media, we must continue to make use of international advertising media brand communication, expect to get a higher visibility . In the advertising medium of choice, the targeting of international brands Li Ning and Nike is very large compared to the gap. Nike's long-term dominance of international sports brand and its advertisi jordans on sale online ng media selection inseparable. In the television media choice, multiple select countries Nike high ratings authority of the media, such as in the country as the main choice of CCTV television media, and among the many game spots, which can improve the rate and reach of the audience. In newspapers and magazines media, Nike more choice national sports newspapers, magazines, such as in the country "Sports Weekly", "Basketball Vanguard" and so on. Nike most effective advertising media than their propaganda kept at the Olympics, World Cup and other events by the attention of the world, such as the 2010 FIFA World Cup when Nike invite them to speak to their shooting star "kicked Legend" videos, extensive causing the target audience's attention, and thus the most effective to enhance brand preference and purchase intent. In contrast, Li Ning, although playing sports brand to enter the world's top five goals, but few have ads running in the international media. Although Li Ning in the country has been in the CCTV advertising, but want to go out of China in the international arena needs more authority to select media publicity. In the international competitions are rarely able to see Li Ning, even in the local 2008 Olympics failed to get sponsorship in the World Cup it is difficult to see Li Ning figure. Brands in order to the world, advertising in the international arena is inevitable, the only way to make the brand better dissemination, and truly become an international brand. In this regard, Li Ning and Nike have a big gap, which need to go a long way to go. Third, the brand positioning: focus on the gap between the proliferation of From a functional brand positioning point of view, Nike has been pursuing for the people who love sports to provide professional sports equipment. Nike from its inception, to focus on the movement, it firmly grasp the sport more and more people pay attention to this field, focusing on the people who love sports to provide sports equipment. It is reported that Nike headquarters a few hundred people R & D team, they are based on consumer demand, and improve body mechanics, optimizing product, pay attention to develop leading-edge, high-tech shoes. Such professional attitude, so Nike sports products have been welcomed by customers. Nike positioned about sports so get up more consumers see Nike can think to their favorite sport, the Nike brand is merged with movement. buy cheap jordans online Nike sports in addition to positioning functions, positioning the brand appeal is the spread of a brave struggle and aggressive spirit of sport. The spread of the spirit of sport is undoubtedly a great success of the Nike brand operational, it is more able to evoke the voices of the people who love sports. It organizes a variety of sporting events sponsored by the spiritual movement spread around the world, so that people pursue while Nike is pursuing an aggressive sport spirit. The other hand, Li Ning, which has been giving a feeling of flooding in the brand positioning functionality. Li Ning has been positioned between the sports and leisure swing, swing the consequences of this is that consumers can not judge him in the end is a sport or leisure. So no clear positioning is impossible to grasp the consequences of its customer groups, not to mention culture more customer groups. In an increasingly competitive market circumstances, who did more professional, more focused on a particular field, who can seize the customer, you can get considerable development. In the appeal of the brand personality positioning, Li Ning and Nike can not practice more comparable. It seems to ignore this aspect of the brand personality, unable to find a spirit or personality from his various brand communication. From Gallup survey done for the Li Ning can also get a glimpse: consumers that "Li Ning" like them around a distinctive character is not a friend, that he was very cordial, very familiar, but it is the lack of a distinct personality. Brand like a man, a man of character will make people bear in mind, on the contrary, it is difficult to impress, Nike in this respect the role played a very good benchmark. Fourth, the target market: the movement of people who love the gap between young people of With the enhancement of people's living standards and concepts, people concerned about the increasingly high degree of movement, especially young people. Such broad market will bring endless benefits, Nike seize this trend, their target market is people who love sports. In determining the target market, Nike product design, research and development but also to a more professional attitude to create a first-class sports equipment, bring security and comfort for the movement of people. In terms of brand communication, Nike is adhering to the theme of sports, to promote the spirit of sports, Nike and exercise together. When you see more people wearing Nike sports shoes ride in the sports arena, we found that Nike's target market is so accurate. Li Ning has been committed to its target market of young people aged between 14 to 28 years old, student-oriented, medium-sized cities, like sports, advocating trendy and cosmopolitan population trends. But according to statistics really buy Li Ning Sports Goods of core consumer ages are in between 18 to 45 years, living in two cities, middle-income, not "sports of heavy consumers." So in 2010, Li Ning is the revamped its logo, and the slogan will be changed to "Make the Change" (make changes), in order to attract the attention of young people to be more direct consequences of doing so is likely to lose the original loyal customers, for customer loyalty is a damage. Nike positioned with all the people who love sports practice compared to a lot less, people locate loved sport will not hurt some consumers can be more sought after. target market is different, after guiding product design, brand communication and so on, when Li Ning product design more tend to be younger, brand communication is the concept of the use of even more young people after 90, which in the invisible has hurt the feelings of the original customers, they gradually reduce the purchase and support of Li Ning, Li Ning will be a loss. "Li Ning is Wild Regardless, Nike is the door lady", Wild aunt to become door lady, still need to improve in all aspects of their own. (Chinese shoes Network - the most authoritative and most professional Footwear News)earlier this week, NBA shoes war king as we reported "McFly" Nike Hypermax sneaker, loyal fans might get it and we will soon be introduced following the Tennis Ball Nike Hypermax to make a comparison, some very interesting. As shown in the figure, the Tennis Ball Nike Hypermax showing a tennis ball like upper color, and white and white bottom hook in a match; even NIKE also used a similar material to the real tennis shoes wrapped in bread, more is remarkably like the true. Another area of concern for this shoe is the local adoption of Flywire technology. For the time being, there is no information on when this shoe is on the market. Please pay attention to the NBA shoes, and if you have the latest news, you will receive it for the first time. Source: Battle shoes Wang Nike Beijing Vans fluorescent Tennis Classic shoes Half Cab 20th anniversary crocodile Memorial comments on A: Nike Beijing fluorescent tennis shoes a Vans classic shoes Half Cab 20th anniversary crocodile Memorial /Mark McNairy x adidas Originals/ Japanese designer Kuraishi Yi Shu as a member of the fragment design design team, has been involved in Levi 's Fenom series and many other successful projects, Obyo series launched in silence for a long time and its cooperation with Adidas Original, Retrograde Resistance 84-Lab earlier in this new branch will return, and the brand name Kuraishi Yi Shu and Miyashita Takahiro's 84-74 lab into the branch. This time Kuraishi Yi Shu and friends Mark McNairy cooperation Mark McNairy x adidas Originals by 84-lab " McNasty" in the series, Hook Shot, will Collegiate Navy, Rod Laver three double retro shoes at gray, yellow, blue and so Kuraishi personal favorite elements of color and contrast the remodeling, supplemented by " McNasty, " RoMcNasty" Lo" other gilt lettering indicate that cooperative identity. Onitsuka, Tiger, x, BAIT, by, Akomplice, Colorado, Eighty-Five, " 6200 FT" joint limited shoes, Terrem,, winter and autumn styling collocation review on an article: Onitsuka Tiger x BAIT by Akomplice Eighty-Five " Colorado; 6200 FT" joint limited shoes section next: Terrem 2013 autumn and winter styling collocationSource: Author: Click: yesterday from the organizer of the City Council was informed of progress, sponsored by the Putian Municipal People's government will be held in November 16th at the Putian international shoe shoe exhibition the second session of the preparatory work smoothly, has recruited 281 booths. This is our province after Jinjiang "4 - 19" shoe fair after another shoe professional brand exhibition, times by the footwear industry attention. According to reports, and other exhibitions not learned yesterday from the organizer of the City Council, sponsored by the Putian Municipal People's government development will be held in November 16th Putian international shoe shoe exhibition the second session of the preparatory work smoothly, has recruited 281 booths. This is our province after Jinjiang "4 - 19" shoe fair after another shoe professional brand exhibition, times by the footwear industry attention. According to reports, the show is different from other shoes, shoes material exhibition completely by the organizer of self financing, according to market operation. The exhibition in Putian, Jinjiang, Fuzhou three places at the same time to accept the application, as of now has recruited 281 booths, exhibitors in the province, as well as Beijing, Shanghai, Jiangsu, Guangdong, Hubei, Taiwan, Italy, a number of companies have registered for the exhibition. By then, dozens of shoe enterprises in our city will display the finished shoes at the exhibition and inject new content into the exhibition. (Editor: admin).If the Air Jordan 11LAB4 black patent can not be touched your heart, perhaps only with stunning red can force you to pull out the wallet. This time, the network again first exposure Jordan Brand version Air Jordan 11LAB4 to create a red. The successor to the Air Jordan 4 and Air Jordan 11 in a classic design, and the use of Air Jordan 11 iconic leather making shoes, and eye-catching red will make it more bright. air-jordan-11lab4-red.jpg (60.02 KB, download number: 0) download Air Jordan 11LAB4 Red 2015-3-16 09:30 upload air-jordan-11lab4-all-red.jpg (319.6 KB, download number: 0) download Air Jordan 11LAB4 Red 2015-3-16 09:30 upload air-jordan-11lab4-gym-red.jpg (415.98 KB, download number: 0) download Air Jordan 11LAB4 Red 2015-3-16 09:30 upload air-jordan-11lab4-gym-red-2.jpg (487.71 KB, download number: 0) download Air Jordan 11LAB4 Red 2015-3-16 09:30 upload air-jordan-11lab4-gym-red-1.jpg (453.67 KB, download number: 0) download Air Jordan 11LAB4 Red 2015-3-16 09:30 uploadVans Old Skool new double color release 2016-07-15 11:52:35 Vans in order to cater for the hit of hot summer, specially selected to its classic shoes Old Skool as the blueprint, launched two new color matching. The shoes are pink and blue through the whole, as a solid color contact representatives, very representative Oh, I believe it can attract a lot of attention of friends. But so eye-catching color design, perhaps in the wearing of the time, need to spend some thought oh. Nike Sportswear releases new Air Max Tevas running shoes 2014-12-25 12:16:57 Nike Sportswear recently released a special " Green Glow" color matching Air Max Tevas running shoes. The design is based on the classic Air Max Thea prototype, and mint green seamless mesh surface to create shoes, supplemented by black Swoosh and heel mesh suede, made of soles to carry the Max Air technology fluorescent green soles appear. At present, the shoes will soon meet with you, interested friends may wish to pay more attention to.


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